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Introduction

How we write content in a consistent and meaningful way.

As people, our voices are as distinctive and unique to us as our appearance. The same is true for brands. What and how we communicate as ELMOnians – is as important as the look and feel in defining a user’s experience.

One of the easiest ways to establish trust with users is through consistency – specifically in how we communicate with our audience. These pages contain guidelines to help standardise the voice, tone, and writing mechanics used in every piece of writing across the ELMO products.

Guidelines on this documentation site are specific to EDS, and should be applied when building things for or using EDS.

In addition, ELMO has specific content guidelines for the following: